Woman’s Educational Society of Colorado College Rebrand

Betsy Johnson Design works to create branding that communicates the essence of an organization in a simple, direct, visual way, and was hired to create an updated brand for The Woman's Educational Society of Colorado College. WES is a non-profit organization that funds partial scholarships and grants to eligible Colorado College students, regardless of sex or gender, and offers educational programs to scholars, members, and the community. The open book brand that BJD developed connects the academic roots of WES’s support of Colorado College scholars and symbolizes the potential of each student that can be attained through education.