University Park Community Council Branding & Illustration

University Park is a neighborhood near the University of Denver, and the University Park Community Council is a group that provides information about local issues and organizes seasonal events for the community. There are several iconic landmarks in University Park. Betsy Johnson Design was hired to design a brand for the UPCC and chose to feature the Chamberlin Observatory, a neighborhood icon, as the central element, along with a historic residence in the neighborhood and the University of Denver's bell tower, which is located nearby and visible from the neighborhood.