Branding the UPCC
University Park Community Council Illustration Brand
University Park is a neighborhood flanking the University of Denver, and the University Park Community Council is a neighborhood group that provides information about local issues and organizes seasonal events for the community. There are several iconic landmarks in University Park that make it a unique locale. Betsy Johnson Design was hired to design a brand for the UPCC and chose to create an illustration that features the neighborhood’s Chamberlin Observatory as the central design element, along with an historic neighborhood mansion and the nearby University of Denver bell tower.